ABOUT US
At UPL Marketing our vision is to ignite imagination, challenge the impossible and inspire for the future. We dedicate ourselves to understanding people, their perceptions and then challenging the boundaries of traditional marketing. As your creative partner, we become responsible for your sales creativity, inspiration and engagement.
Your first point of contact with our team will be with a business strategist. Experienced in business, marketing and engagement your strategy begins from day one. Our unique agency combines a team of advertisers and developers, allowing us to grow your strategy and implement it; clear communication and understanding is the key to this success.
WHAT WE DO
DIGITAL ADVERTISING
Our advertising campaigns are built upon on your objectives, brand profile and target audience. With a true understanding of buyer personas our inclusive strategy will target all relevant marketing platforms.
DIGITAL DEVELOPMENT
Our team work with you to develop concepts and specifications into interactive, engaging marketing for your business to inspire users; transforming leads into conversions.
OUR WORK
We have worked with lots of amazing individuals and teams to create inspirational work with which we are proud to present. Please catch-up on our case studies and notice how we approach each project with a unique strategy for both business and marketing.
Lucy's Boutique
Making e-commerce fashionable
Lucy’s Boutique is a well-established fashion store who retail dresses and party wear to the female population of the UK. The boutique required a renovation to their online store and order processing. Once their new web presence was a full function e-commerce experience, our marketing team worked with the team to rethink current interaction with customers and develop a digital marketing strategy for growth. We provide an all-round e-commerce and marketing solution to the boutique and are taking new marketing techniques by storm and consistently developing seasonal campaigns.
DIGITAL DEVELOPMENT
E-Commerce
BrandingDIGITAL ADVERTISING
Social Media Strategy
Digital Adverts
RetargetingAvenge Laser
Precision interaction
Part of Canterbury’s all-inclusive leisure centre, Canterbury Leisure. Avenge Laser is an adventurous all action laser tag arena where Canterbury’s young gunners come to put their tactical wits against one another. Avenge Laser required brand identification and an online presence to showcase their action arena and enable customers to complete online bookings. The UPL Marketing team viewed the arena to get real insiders feel as to how it is best to attack this project. Once tactics were spoken, the designing began…
DIGITAL DEVELOPMENT
Website Development
Booking Integration
Brand IdentityLucy Mecklenburgh
Engagement at it's highest
Renowned business women having starred on The Only Way is Essex has built her empire based on fitness and style. With industry leading brand Results With Lucy and her online fashion store Lucy’s Boutique; engagement and interaction with her fans are the keys to understanding her audience, developing products and driving traffic. We worked with Lucy to develop a digital strategy which focused on engagement and social understanding to increase the business’ brand awareness. The strategy led the way for a conceptual blog which has opened the door for a deeper level of interaction with Lucy’s followers.
DIGITAL DEVELOPMENT
Blog Development
Brand IdentityDIGITAL ADVERTISING
Social Media Strategy
Social AnalysisTwo Corks
Modern approaches
Two Corks is an online quirky wine merchant who offers a range of wines, spirits and champagnes alongside modern subscription boxes nationally in the UK. Their objective is to take a traditional industry by storm with new modern marketing and design. They pride themselves with their selection process by tasting and offering highly commended wines. They required a team who would incorporate all of their inspirational concepts and form an online presence which instantly engaged visitors with their modern approach to wine.
DIGITAL DEVELOPMENT
E-Commerce
Brand IdentityDIGITAL ADVERTISING
Social Media Strategy
Digital Advertising
Retargeting
FAN CLUB
STEP PATH
We have developed our Step Path process to inspire new marketing strategies. We lay out your customer’s journey and identify path elements throughout their engagement with your business. Through the identification of triggers, actions and touchpoints our campaigns ensure every opportunity to progress or convert has a clear strategy. A quick example may be someone visiting your website (a touchpoint), entering their email address into your email list (a trigger) and us then sending them a series of emails focusing on specific services or product (an action). This form of marketing is programmatic; we deliver relevant engaging content at the optimum point in time encouraging the flow of customers to conversion.
OUR BLOG
The ‘Right’ Way To Blog For Your Business
When you are writing a blog and want it to become successful, it is important to post the ‘right’ way. You can by...
Social Media ‘Do’s and Dont’s’
Social media is becoming an important part of a business. It allows all businesses both big and small to share content...
Keeping Your Website Interactive
When building your website, the design and how it works is extremely important. However, many companies forget...
Start Ups – Digital Marketing or SEO?
So you’ve started your business and you have a budget set to get yourself out there, but the question comes in –...
WANT TO FIND OUT MORE?
We can help you take your business to the next level. Fill in the form below to request a callback.
Alternatively, speak to our team on 01245 939018.